Social marketing: immunizing against unethical practice

Holden, Stephen S. and Cox, Damian (2013). Social marketing: immunizing against unethical practice. In Krzysztof Kubacki and Sharyn Rundle-Thiele (Ed.), Contemporary issues in social marketing (pp. 59-75) Newcastle upon Tyne, United Kingdom: Cambridge Scholars Publishing.

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Name Description MIMEType Size Downloads
Author Holden, Stephen S.
Cox, Damian
Title of chapter Social marketing: immunizing against unethical practice
Title of book Contemporary issues in social marketing
Place of Publication Newcastle upon Tyne, United Kingdom
Publisher Cambridge Scholars Publishing
Publication Year 2013
Sub-type Research book chapter (original research)
Open Access Status
Year available 2013
ISBN 9781443850247
1443850241
Editor Krzysztof Kubacki
Sharyn Rundle-Thiele
Chapter number 4
Start page 59
End page 75
Total pages 17
Total chapters 13
Collection year 2014
Language eng
Q-Index Code B1
Q-Index Status Confirmed Code
Institutional Status Non-UQ

Document type: Book Chapter
Collections: Non HERDC
School of Historical and Philosophical Inquiry
 
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Created: Tue, 25 Mar 2014, 09:38:52 EST by Lucy O'Brien on behalf of School of Historical and Philosophical Inquiry