Investigating the role of prior knowledge in tourist decision making: a structural equation model of risk perceptions and information search

Sharifpour, Mona, Walters, Gabrielle, Ritchie, Brent W. and Winter, Caroline (2013) Investigating the role of prior knowledge in tourist decision making: a structural equation model of risk perceptions and information search. Journal of Travel Research, 53 3: 307-322. doi:10.1177/0047287513500390

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Author Sharifpour, Mona
Walters, Gabrielle
Ritchie, Brent W.
Winter, Caroline
Title Investigating the role of prior knowledge in tourist decision making: a structural equation model of risk perceptions and information search
Journal name Journal of Travel Research   Check publisher's open access policy
ISSN 0047-2875
1552-6763
Publication date 2013-08-21
Sub-type Article (original research)
DOI 10.1177/0047287513500390
Open Access Status
Volume 53
Issue 3
Start page 307
End page 322
Total pages 16
Place of publication Thousand Oaks, CA, United States
Publisher Sage Publications
Collection year 2014
Language eng
Abstract To date, limited research has investigated the effects of tourist prior knowledge as a multidimensional construct on their perceived risk. This research is one of the first studies to investigate the relationships among tourists’ risk perceptions and various types of their prior knowledge, namely subjective knowledge, objective knowledge, prior visitation, and past international travel experience. The research also investigates the nature of the relationship between tourist prior knowledge, risk perceptions, and their subsequent information search behavior. Using structural equation modeling, the results reveal that while objective knowledge did not significantly reduce or increase the risk associated with traveling to the Middle East, subjective knowledge appeared to have the strongest influence on tourist risk perceptions. The results of this study further suggest that while various dimensions of perceived risk may elicit the use of different information sources, prior knowledge also plays a role alongside risk perceptions in determining the information sources used. Implications at both theoretical and practical levels are also discussed.
Keyword Risk perception
Prior knowledge
Information search
The Middle East
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2014 Collection
UQ Business School Publications
 
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Citation counts: TR Web of Science Citation Count  Cited 11 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 12 times in Scopus Article | Citations
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Created: Thu, 20 Mar 2014, 12:40:01 EST by Dr Gabby Walters on behalf of UQ Business School