Same, same but different: how pictures influence emotional responses of users with different web search behaviours

Mariarcher, Gerhard, Ring, Amata and Schneider, Anke (2013). Same, same but different: how pictures influence emotional responses of users with different web search behaviours. In: Lorenzo Cantoni and Zheng Xiang, Information and Communication Technologies in Tourism 2013: Proceedings of the International Conference. ENTER 2013: 20th International Conference on Information Technology and Travel in Tourism, Innsbruck, Austria, (375-387). 22-25 January, 2013. doi:10.1007/978-3-642-36309-2


Author Mariarcher, Gerhard
Ring, Amata
Schneider, Anke
Title of paper Same, same but different: how pictures influence emotional responses of users with different web search behaviours
Conference name ENTER 2013: 20th International Conference on Information Technology and Travel in Tourism
Conference location Innsbruck, Austria
Conference dates 22-25 January, 2013
Proceedings title Information and Communication Technologies in Tourism 2013: Proceedings of the International Conference
Place of Publication Berlin, Germany
Publisher Springer
Publication Year 2013
Sub-type Fully published paper
DOI 10.1007/978-3-642-36309-2
Open Access Status
ISBN 9783642363085
9783642363092
Editor Lorenzo Cantoni
Zheng Xiang
Start page 375
End page 387
Total pages 13
Collection year 2014
Language eng
Formatted Abstract/Summary
Especially in the information-intensive tourism industry, searching for information is of major importance. In the context of online information search, a distinction between goal-directed and experiential searchers can be made. These two types of searchers have shown to differ in their perception of websites. As the notion “pictures are worth a thousand words” suggests, images are heavily used in advertising to convey information and trigger emotions. Besides the content of the picture, its low-level features have the power to shape the emotional quality. The purpose of this study is to link web search behaviour with emotional responses provoked by these stimulatory attributes. Following a between-subjects design, people were manipulated by randomly assigning them to one of the two search strategies. Results show that users with different web search strategies differ in their emotional responses initiated by pictures.
Keyword Web search behaviour
Picture
Emotion
Q-Index Code E1
Q-Index Status Provisional Code
Institutional Status Non-UQ

Document type: Conference Paper
Collections: Non HERDC
UQ Business School Publications
 
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Created: Tue, 18 Mar 2014, 15:10:33 EST by Amata Ring on behalf of UQ Business School