As technology evolves, new forums are created that allow for the communication of social messages to large audiences. These present a challenge to the discipline of Anthropology to find means to address ritual in a world where media is increasingly a primary point of cultural communication.
This thesis suggests that, just as more 'traditional' forms of ritual reflect social relationships and ideologies and act as a space where notions of identity are broken and reaffirmed, so too do contemporary media-orientated secular rituals. This is demonstrated through the application of anthropological theory to a case study of Australian music videos, in which notions of Indigenous Australian identity are represented, asserted, and broken.
The results of the case study suggest that music video is a ritual space in which representations of identity reflect an Australian society struggling to create a dialogue between racial identities in the wake of a colonial legacy.