Online representations of RVing neo-tribes in the USA and Australia

Hardy, Anne, Hanson, Dallas and Gretzel, Ulrike (2013) Online representations of RVing neo-tribes in the USA and Australia. Journal of Tourism and Cultural Change, 10 3: 219-232. doi:10.1080/14766825.2012.667415


Author Hardy, Anne
Hanson, Dallas
Gretzel, Ulrike
Title Online representations of RVing neo-tribes in the USA and Australia
Journal name Journal of Tourism and Cultural Change   Check publisher's open access policy
ISSN 1476-6825
1747-7654
Publication date 2013
Year available 2013
Sub-type Article (original research)
DOI 10.1080/14766825.2012.667415
Volume 10
Issue 3
Start page 219
End page 232
Total pages 14
Place of publication Abingdon, Oxon, United Kingdom
Publisher Routledge
Collection year 2014
Language eng
Subject 3313 Transportation
1409 Tourism, Leisure and Hospitality Management
3305 Geography, Planning and Development
3316 Cultural Studies
2309 Nature and Landscape Conservation
Abstract Road trips in recreational vehicles (RVs) are popular ways to experience freedom, warmer climates and flexibility in the USA as well as Australia. Ownership of such vehicles is increasing in both markets. Nevertheless, very little is known about the individuals who engage in RVing activities and about the neo-tribes that they form and organise through clubs. Also, cross-regional comparisons of RVers are currently missing from the literature. This article conducted analyses of the text (words and images) of websites belonging to two RV clubs in the USA and two clubs in Australia as well as of the websites of the countries' respective RV advocacy groups. The goal was to examine the specific neo-tribes as they were represented on these websites. The results revealed similarities but also clear differences, with the USA RV clubs appearing to be much more focussed on delivering the defining aspects of neo-tribes, such as fellowship, organisation of online scenes, and the facilitation of an RVing lifestyle.
Keyword Comparative Analysis
Neo tribes
Online representation
Recreational vehicles
Website analysis
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status Non-UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Non HERDC
UQ Business School Publications
 
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Created: Mon, 03 Mar 2014, 15:52:23 EST by Karen Morgan on behalf of UQ Business School