Thunder down under? Chinese students' preferences for Australia's tourism experiences

Hughes, Karen, Wang, Jie and Shu, Lavender (2013). Thunder down under? Chinese students' preferences for Australia's tourism experiences. In: Joanna Fountain and Kevin Moore, CAUTHE 2013. Tourism and Global Change: On the Edge of Something Big. Proceedings of the 23rd CAUTHE Conference. CAUTHE 2013: Council for Australasian University Tourism and Hospitality Education Annual Conference, Canterbury, NZ, (365-367). 11-14 February, 2013.

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Name Description MIMEType Size Downloads
Author Hughes, Karen
Wang, Jie
Shu, Lavender
Title of paper Thunder down under? Chinese students' preferences for Australia's tourism experiences
Conference name CAUTHE 2013: Council for Australasian University Tourism and Hospitality Education Annual Conference
Conference location Canterbury, NZ
Conference dates 11-14 February, 2013
Proceedings title CAUTHE 2013. Tourism and Global Change: On the Edge of Something Big. Proceedings of the 23rd CAUTHE Conference
Place of Publication Christchurch, NZ
Publisher CAUTHE (Council for Australasian University Tourism and Hospitality Education)
Publication Year 2013
Sub-type Fully published paper
ISBN 9780864762832
Editor Joanna Fountain
Kevin Moore
Start page 365
End page 367
Total pages 3
Collection year 2014
Language eng
Formatted Abstract/Summary
China is an increasingly important tourism market for Australia and is currently Australia’s fourth largest inbound market, accounting for 7.7% of total international visitors to Australia (TRA, 2011). In April 2011, the two countries signed an MoU to further encourage Chinese individuals, companies and students to travel to Australia. Although Australia recognises China as a tourism growth market (TRA, 2011), more information is needed to ensure Australia maintains a sustained and continued share of this target market...

To further explore the needs and preferences of the Chinese market as well as investigate opportunities for developing products that would appeal to Chinese visitors travelling independently, this study investigates the travel behaviours of Chinese students living in Australia. Chinese students are an important and, to date, under-researched market. Because they are here for long periods of time, speak English, and are likely to travel independently this group can provide an insight into the likely preferences, perceptions and experiences of Chinese nationals visiting Australia.
Keyword Chinese students
Tourist experiences
On-line survey
Australia
Q-Index Code EX
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Conference Paper
Collections: Non HERDC
UQ Business School Publications
 
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Created: Wed, 26 Feb 2014, 23:05:45 EST by Karen Morgan on behalf of UQ Business School