This thesis seeks to explain some of the socio-political factors influencing the development of international tourism in Queensland. Drawing principally on the work of Richter and of Mullins, this qualitative study investigates the key stakeholders involved in establishing a directional change in the State's tourism policy. Whilst appearing to be a pro-active change led by the Government, and generally accepted as such, the analysis concludes that the State in fact was reacting to the political influences of an international and domestic elite, who engineered the change to maximise the potential for individual wealth creation.
The analysis further suggests that a major component of engineering this change was the fostering of a myth of "coming of age" for the state of Queensland using the media as a major avenue to secure the support of the domestic population.
The data collection forth is analysis was based on documentary sources, principally the Courier-Mail.