Designing the ideal undergraduate program in tourism: expectations from industry and educators

Ring, Amata, Dickinger, Astrid and Wober, Karl (2009) Designing the ideal undergraduate program in tourism: expectations from industry and educators. Journal of Travel Research, 48 1: 106-121. doi:10.1177/0047287508328789


Author Ring, Amata
Dickinger, Astrid
Wober, Karl
Title Designing the ideal undergraduate program in tourism: expectations from industry and educators
Journal name Journal of Travel Research   Check publisher's open access policy
ISSN 0047-2875
1552-6763
Publication date 2009
Sub-type Article (original research)
DOI 10.1177/0047287508328789
Open Access Status
Volume 48
Issue 1
Start page 106
End page 121
Total pages 16
Place of publication Thousand Oaks, CA, United States
Publisher Sage
Language eng
Abstract Globally, there are numerous undergraduate programs available in tourism that differ in content aims and scope. It is hard to judge which programs are preferable and on what criteria to base choice. Thus, this article provides a content analysis of 64 bachelor programs taught in English. The actual programs are compared to indicators identified in literature review. Furthermore, an adaptive conjoint analysis identifies the importance and utilities of different subject areas and themes that can compose a tourism program. The population is specified in a broad manner, including academics as well as industry professionals from both the private and public sectors. Results show that there are discrepancies between existing programs and what academics and industry professionals perceive as being important. The research offers recommendations on which topics and issues should be included in a tourism curriculum and provokes discussion on adaptation of existing curricula for the future.
Keyword Bachelor program
Conjoint analysis
Content-analysis
Tourism curriculum
Tourism education
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Non-UQ

Document type: Journal Article
Sub-type: Article (original research)
Collection: UQ Business School Publications
 
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