Application of cognitive interviewing to improve self-administered questionnaires used in small scale social pharmacy research

Spark, M. Joy and Willis, Jon (2014) Application of cognitive interviewing to improve self-administered questionnaires used in small scale social pharmacy research. Research in Social and Administrative Pharmacy, 10 2: 469-474. doi:10.1016/j.sapharm.2013.06.007


Author Spark, M. Joy
Willis, Jon
Title Application of cognitive interviewing to improve self-administered questionnaires used in small scale social pharmacy research
Journal name Research in Social and Administrative Pharmacy   Check publisher's open access policy
ISSN 1551-7411
1934-8150
Publication date 2014
Year available 2013
Sub-type Article (original research)
DOI 10.1016/j.sapharm.2013.06.007
Open Access Status
Volume 10
Issue 2
Start page 469
End page 474
Total pages 6
Place of publication Philadelphia, PA United States
Publisher Elsevier
Collection year 2014
Language eng
Abstract Validating questionnaires for social pharmacy research with smaller sample sizes can be unnecessarily time-consuming and costly, a solution to this is cognitive interviewing with 2 interviews per iteration. This paper shows how cognitive interviewing with pairs of interviews per iteration of the questionnaire can be used to identify overt and covert issues with comprehension, retrieval, judgment and response experienced by respondents when attempting to answer a question or navigate around the questionnaire. When used during questionnaire development in small scale social pharmacy research studies cognitive interviewing can reduce both respondent burden and response error and should result in more reliable survey results. The process of cognitive interviewing is illustrated by a case study from the development of the Perspectives on Progesterone questionnaire.
Keyword Cognitive interviewing
Questionnaire design
Qualitative analysis
Research evaluation
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ
Additional Notes Article in Press - Available online 17 July 2013

Document type: Journal Article
Sub-type: Article (original research)
Collections: Aboriginal and Torres Strait Islander Studies Unit Publications
Official 2014 Collection
 
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Citation counts: TR Web of Science Citation Count  Cited 2 times in Thomson Reuters Web of Science Article | Citations
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Created: Tue, 04 Feb 2014, 16:48:00 EST by Jon Willis on behalf of Aboriginal and Torres Strait Islander Studies Unit