Mark Steinberg. Anime's Media Mix: Franchising Toys and Characters in Japan

Whittingham, Anne (2013) Mark Steinberg. Anime's Media Mix: Franchising Toys and Characters in Japan. Asian Studies Review, 37 1: 108-110. doi:10.1080/10357823.2013.767167


Author Whittingham, Anne
Title Mark Steinberg. Anime's Media Mix: Franchising Toys and Characters in Japan
Formatted title
Mark Steinberg. Anime's Media Mix: Franchising Toys and Characters in Japan
Journal name Asian Studies Review   Check publisher's open access policy
ISSN 1035-7823
1467-8403
Publication date 2013-01
Sub-type Review of book, film, TV, video, software, performance, music etc
DOI 10.1080/10357823.2013.767167
Open Access Status
Volume 37
Issue 1
Start page 108
End page 110
Total pages 4
Place of publication Melbourne, VIC, Australia
Publisher Routledge
Language eng
Formatted abstract
Anime’s Media Mix is a detailed study of the evolution of the media mix, or “cross-media serialization and circulation of entertainment franchises”, in Japan (p. viii). Author Mark Steinberg posits the emergence of anime as the mark of the beginning of a shift towards a number of media transformations, most importantly the rise of the commodification of character-based images...
Q-Index Code CX
Q-Index Status Provisional Code
Institutional Status UQ
Additional Notes Subtitle: "Minneapolis: University of Minnesota Press, 2012. 304 pp. US$75.00, hardcover; US$25.00, paper."

Document type: Journal Article
Sub-type: Review of book, film, TV, video, software, performance, music etc
Collection: School of Languages and Cultures Publications
 
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