Museum atmospherics: The role of the exhibition environment in the visitor experience

Forrest, Regan (2013) Museum atmospherics: The role of the exhibition environment in the visitor experience. Visitor Studies, 16 2: 201-216. doi:10.1080/10645578.2013.827023


Author Forrest, Regan
Title Museum atmospherics: The role of the exhibition environment in the visitor experience
Journal name Visitor Studies   Check publisher's open access policy
ISSN 1064-5578
1934-7715
Publication date 2013-09
Year available 2013
Sub-type Critical review of research, literature review, critical commentary
DOI 10.1080/10645578.2013.827023
Open Access Status
Volume 16
Issue 2
Start page 201
End page 216
Total pages 16
Place of publication Philadelphia, United States
Publisher Routledge
Collection year 2014
Formatted abstract
This review presents atmospherics as a potential model for studying the interplay between visitors and the exhibition environment in informal learning settings such as museums. Atmospherics posits that the environment influences affective, cognitive, and behavioral responses, and that these responses can be shaped by design cues in the environment (Kotler, 1974). Atmospherics and the related model of the servicescape have informed research in a variety of retail, leisure, and entertainment settings (Chang & Horng, 2010; Turley & Milliman, 2000). Applying the atmospherics model to the museum environment has considerable potential for extending our understanding of the role that the exhibition environment plays in the museum visitor experience, and informing the design of informal learning settings.
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Critical review of research, literature review, critical commentary
Collections: Official 2014 Collection
UQ Business School Publications
 
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Created: Tue, 31 Dec 2013, 00:32:32 EST by System User on behalf of UQ Business School