La Cornemuse: blow your own bagpipe! Building a business

Downie George. W. and Parker, David W. (2013) La Cornemuse: blow your own bagpipe! Building a business Cranfield, United Kingdom: The Case Centre

Author Downie George. W.
Parker, David W.
Title of report La Cornemuse: blow your own bagpipe! Building a business
Publication date 2013
Publisher The Case Centre
Series The Case Centre Case Studies
Place of publication Cranfield, United Kingdom
Language eng
Formatted abstract
France is famous for its love of gastronomy and the quality of its restaurants; from fine dining Michelin starred salons to humble cafes. What most visitors forget is that off the beaten tourist track, offering value for money and good service sometimes isn’t enough. Many communes in France suffer from the perennial rural malaise: low wages, aging populations and limited disposable income. It was into this environment that a new restaurant was launched at the end of 2010 in the village of Mael Pestivien in rural Brittany. La Cornemuse (The Bagpipe) is the brainchild of Denise Jordan, a Scottish lady who migrated to rural France 19 years ago with a passion for cooking and a dream of running her own small bistro. The village of Mael Pestivien is in the heart of rural Brittany. In 2010, Europe and much of the rest of the world was in the middle of the economic crisis; despite this Denise decided to go ahead with her vision and open the restaurant. At fifty one, with a diverse career behind her and a strengthening economy in Europe, Denise is now faced with a question: what next?
Q-Index Code AX
Q-Index Status Provisional Code
Institutional Status UQ
Additional Notes Case no. 313-304-1

Document type: Research Report
Collection: UQ Business School Publications
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Created: Thu, 19 Dec 2013, 16:02:19 EST by Karen Morgan on behalf of UQ Business School