The mediating role of sensation seeking on the relationship between risk perceptions and travel behavior

Sharifpour, Mona, Walters, Gabrielle and Ritchie, Brent W. (2013) The mediating role of sensation seeking on the relationship between risk perceptions and travel behavior. Tourism Analysis, 18 5: 543-557. doi:10.3727/108354213X13782245307795


Author Sharifpour, Mona
Walters, Gabrielle
Ritchie, Brent W.
Title The mediating role of sensation seeking on the relationship between risk perceptions and travel behavior
Journal name Tourism Analysis   Check publisher's open access policy
ISSN 1083-5423
1943-3999
Publication date 2013-01-01
Year available 2013
Sub-type Article (original research)
DOI 10.3727/108354213X13782245307795
Volume 18
Issue 5
Start page 543
End page 557
Total pages 15
Place of publication Putnam Valley, NY United States
Publisher Cognizant Communication Corporation
Collection year 2014
Language eng
Subject 1409 Tourism, Leisure and Hospitality Management
Abstract Previous tourism research recognizes the positive role that risk may play in arousing individuals' interests to engage in certain activities or to visit destinations assumed to be risky. However, limited research has been devoted to expand our understanding of the nature of the relationship between sensation seeking and tourist risk perceptions. This research aimed to investigate the mediating role of sensation seeking that indirectly influences the relationships between individuals' risk perception and their decision behavior. The results suggest that individuals' sensation-seeking propensity may play a significant role in tolerating some risk types, particularly those associated with physical harm, and accordingly it can increase their willingness to travel to regions perceived to be risky. This research makes an original contribution to the field through the application of an empirical confirmatory approach while suggesting implications for practitioners.
Keyword Risk perception
Sensation seeking
Travel behavior
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2014 Collection
UQ Business School Publications
 
Versions
Version Filter Type
Citation counts: Scopus Citation Count Cited 3 times in Scopus Article | Citations
Google Scholar Search Google Scholar
Created: Tue, 17 Dec 2013, 10:22:43 EST by System User on behalf of UQ Business School