Improving communication and increasing adoption of innovations in the beef industry

Moreland, Hayley and Hyland, Paul (2013) Improving communication and increasing adoption of innovations in the beef industry. Journal of Science Communication, 12 2: .

Attached Files (Some files may be inaccessible until you login with your UQ eSpace credentials)
Name Description MIMEType Size Downloads
UQ317702_OA.pdf Full text (open access) application/pdf 531.03KB 7
Author Moreland, Hayley
Hyland, Paul
Title Improving communication and increasing adoption of innovations in the beef industry
Journal name Journal of Science Communication   Check publisher's open access policy
ISSN 1824-2049
Publication date 2013-06
Year available 2013
Sub-type Article (original research)
Open Access Status File (Publisher version)
Volume 12
Issue 2
Total pages 17
Place of publication Trieste, Italy
Publisher Scuola Internazionale Superiore di Studi Avanzati (S I S S A) / International School of Advanced Studies
Collection year 2014
Formatted abstract
Agriculture has adopted many scientific innovations that have improved productivity. The majority of innovations in agriculture have been communicated to end users through a simple diffusion and dissemination model. However, as the science underpinning the innovations becomes more complex, research and development organizations need to look at better ways to communicate their innovation to end users. This paper examines innovations in the beef industry in Australia and investigates how complex innovations are being communicated and identifies the nature and level of communication with
end users and the role of intermediaries. The findings support the need for greater involvement of end users in the innovation development process and a more vibrant two-way communication process between scientists, intermediaries
and end users. The results also suggest that the traditional diffusion processes are insufficient to ensure high levels of awareness and adoption.

Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status Non-UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Non HERDC
School of Agriculture and Food Sciences
 
Versions
Version Filter Type
Citation counts: Scopus Citation Count Cited 0 times in Scopus Article
Google Scholar Search Google Scholar
Created: Thu, 28 Nov 2013, 17:19:18 EST by System User on behalf of School of Agriculture and Food Sciences