The impact of affect on memory of advertising

Ambler, T and Burne, T (1999) The impact of affect on memory of advertising. Journal of Advertising Research, 39 2: 25-34.

Author Ambler, T
Burne, T
Title The impact of affect on memory of advertising
Journal name Journal of Advertising Research   Check publisher's open access policy
ISSN 0021-8499
Publication date 1999-03
Sub-type Article (original research)
Volume 39
Issue 2
Start page 25
End page 34
Total pages 10
Language eng
Keyword Emotional Memory
Amygdala
Recall
Recognition
Attitudes
Brand
Metaanalysis
Preferences
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Unknown

Document type: Journal Article
Sub-type: Article (original research)
Collection: ResearcherID Downloads
 
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Citation counts: TR Web of Science Citation Count  Cited 40 times in Thomson Reuters Web of Science Article | Citations
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Created: Fri, 08 Nov 2013, 17:56:48 EST by System User