An ambivalent industry : how Australian animation developed

Bradbury, Keith (1998). An ambivalent industry : how Australian animation developed M.A. Thesis, School of English, Media Studies and Art History, The University of Queensland.

Attached Files (Some files may be inaccessible until you login with your UQ eSpace credentials)
Name Description MIMEType Size Downloads
THE12545.pdf THE12545.pdf application/pdf 12.86MB 4
Author Bradbury, Keith
Thesis Title An ambivalent industry : how Australian animation developed
School, Centre or Institute School of English, Media Studies and Art History
Institution The University of Queensland
Publication date 1998
Thesis type M.A. Thesis
Supervisor Graeme Turner
Total pages 187
Collection year 1998
Language eng
Subjects 190201 Cinema Studies
190202 Computer Gaming and Animation
Formatted abstract

This thesis argues that the growth and diversification of Australian animation was marked by an ambivalence about its fundamental purposes. The Australian animation industry was initiated as extensions of the advertising and cartoon industries before the commencement of Australian television broadcasts in 1956. Subsequent growth occurred as animation studios adjusted their operations to capitalise on the opportunities offered by an expanding television industry. However, volatile advertising fads and the sometimes fortunate, sometimes disastrous outcomes of ambitious speculations on unstable international and national animation markets, impacted dramatically on the growth of the industry forcing frequent adjustments to changing economic conditions. At the same time, television animation became a focus of unresolved debates about the moral and the aesthetic priorities of children's education, on the one hand, and the economic pragmatism necessary for the successful operation of a commercial television station, on the other. Such debates, characterised as a conflict between idealism and pragmatism, had wider ramifications. Filmmakers questioned the purpose and the priority of their activity and embraced experimentation with film language as alternatives to the conventional and successful narrative model of film. Opposing views were reflected in tertiary animation training programs and government film and television funding policy, and articulated and contested by several animators/studios in their productions. In effect there was a general anxiety about the identity of specific cultural forms, and animation was not exempt from this. This thesis concludes that such discursive ambivalence has characterised the small but significant contribution animation has made to Australia's film and television industries, and argues that an ambivalent identity, far from being a problem, should be consolidated as a key to Australian animation's present sophistication and strength.

Keyword Animation (Cinematography) -- Australia
Additional Notes Variant title : Australian animation : an ambivalent history

Document type: Thesis
Collection: UQ Theses (non-RHD) - UQ staff and students only
Citation counts: Google Scholar Search Google Scholar
Created: Thu, 24 Oct 2013, 08:21:29 EST by Ms Christine Heslehurst on behalf of Scholarly Communication and Digitisation Service