Balancing emic and etic: situated learning and ethnography of communication in cross-cultural management education

Zhu, Yunxia and Bargiela-Chiappini, Francesca (2013) Balancing emic and etic: situated learning and ethnography of communication in cross-cultural management education. Academy of Management Learning and Education, 12 3: 380-395. doi:10.5465/amle.2012.0221

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Author Zhu, Yunxia
Bargiela-Chiappini, Francesca
Title Balancing emic and etic: situated learning and ethnography of communication in cross-cultural management education
Journal name Academy of Management Learning and Education   Check publisher's open access policy
ISSN 1537-260X
1944-9585
Publication date 2013-09-01
Sub-type Article (original research)
DOI 10.5465/amle.2012.0221
Volume 12
Issue 3
Start page 380
End page 395
Total pages 16
Place of publication Briarcliff Manor, NY, United States
Publisher Academy of Management
Collection year 2014
Language eng
Formatted abstract
We interrogate current approaches to cross-cultural management teaching and learning, which have been criticized for delivering a curriculum modeled on “cultural patterns.” Such approaches could be described as etic or culture-general. We argue for re-centering cross-cultural management teaching and learning around a stronger emic or culture-specific component, balancing the current etic emphasis. This we call the “situated cultural learning approach” (SiCuLA), which focuses on the active role that the learner plays in the specific cultural contexts of learning. First, we propose to look at emic–etic as a continuum, as others have argued, rather than an opposition. Second, we reconceptualize cross-cultural management learning as situated learning and, third, we put forward ethnography of communication (EoC) as a learning epistemology that bridges the gap between situated learning and the classroom and workplace as learning contexts. More important, we propose a novel “situated curriculum” based on practical ideas to train students as culture learners. Last, we discuss some implications for developing an ethnography of communication-based curriculum for future cross-cultural management education.
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2014 Collection
UQ Business School Publications
 
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Citation counts: TR Web of Science Citation Count  Cited 12 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 18 times in Scopus Article | Citations
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Created: Tue, 22 Oct 2013, 20:01:54 EST by Karen Morgan on behalf of UQ Business School