Tourism experience design: some recent research

Scott, Noel and 丁培毅 [Ding, Peiyi] (2013) Tourism experience design: some recent research. 旅游学刊, 28 1: 9-13. doi:10.3969/j.issn.1002-5006.2013.01.001

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Author Scott, Noel
丁培毅 [Ding, Peiyi]
Title Tourism experience design: some recent research
Formatted title
有关旅游体验设计的一些近期研究
Translated title Tourism experience design: some recent research
Language of Title chi
Journal name 旅游学刊
Translated journal name Tourism Tribune
Language of Journal Name chi
ISSN 1002-5006
Publication date 2013-01-06
Sub-type Article (original research)
DOI 10.3969/j.issn.1002-5006.2013.01.001
Volume 28
Issue 1
Start page 9
End page 13
Total pages 5
Place of publication Beijing, China
Publisher Beijing Lianhe Daxue * Luyou Xueyuan
Collection year 2014
Language eng
chi
Formatted abstract
中国的旅游业不仅仅在旅游者数量上迅速增长,旅游特点也在不断地变化。在国内外不同旅游目的地多次的旅行活动,使旅游者变得越来越有经验。而正因为如此,他们对下一次旅途的期望和目的地选择标准也在相应地改变。因此,有必要开展一些更成熟和有深度的旅游研究,以便更深层次地探讨旅游的动机,同时更好地对旅游目的地体验进行设计。同时,当国内外的旅游目的地都开始争夺这些更成熟的旅游者,目的地管理者需要考虑如何进一步提升游客的旅游体验,以吸引回头客和保持其市场份额。现今,越来越多的旅游目的地正在开始注重改善其旅游吸引物“无形的”环境体验,而不仅仅是“有形的”建设设施。这种趋势是体验经济在旅游业中得以发展的证据,基于此,旅游者也开始寻求消费由体验设计者和旅游者共同创造的特殊享乐体验。而通过体验设计,一个旅游目的地可以从一个简单的观光地发展成为一个具有独特识别特征和性状的体验符号。本文探讨了体验设计的定义,简要讨论了笔者及其博士研究生的一系列研究项目。同时,这些项目构成一个整体研究计划,能够更好地了解如何进行旅游体验设计。然而,由于文章篇幅的考虑,每一项研究的讨论都是有限的,笔者也欢迎读者对每一项研究的细节进行咨询。

Tourism destination experience design is a developing area for academic study that will help destinations managers meet the expectations of an increasingly sophisticated tourist. This article provides an introduction to an ongoing research program on experience design by the author based on three studies by doctoral students. The first study examines how attributes of an experience are perceived and combined by the visitor into a small number of representative themes. The second discusses the use of cognitive appraisal theory to better understand how emotions are elicited by an experience and the third discusses use of mean-end theory to better understand tourist motivation. Areas for further research are discussed.
Keyword Tourism destination
Experience design
Destination management
Cognitive appraisal theory
Means-end chains
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ
Additional Notes Invited paper: Special issue of Tourism Tribune – "Tourism Destination Branding and Marketing".

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2014 Collection
UQ Business School Publications
 
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Created: Sat, 31 Aug 2013, 11:12:52 EST by Mr Noel Scott on behalf of School of Tourism