Consumer innovativeness effects on retail extension evaluations

Chong, Merissa, Pappu, Ravi and Tombs, Alistair (2016). Consumer innovativeness effects on retail extension evaluations. In: Colin Campbell and Junzhao (Jonathan) Ma, Looking forward, looking back: drawing on the past to shape the future of marketing. 16th Biennial World Marketing Congress, Melbourne, Australia, (888-888). 17-20 July 2013. doi:10.1007/978-3-319-24184-5_213


Author Chong, Merissa
Pappu, Ravi
Tombs, Alistair
Title of paper Consumer innovativeness effects on retail extension evaluations
Conference name 16th Biennial World Marketing Congress
Conference location Melbourne, Australia
Conference dates 17-20 July 2013
Proceedings title Looking forward, looking back: drawing on the past to shape the future of marketing
Journal name Looking Forward, Looking Back: Drawing On the Past to Shape the Future of Marketing
Series Developments in marketing science: proceedings of the academy of marketing science
Place of Publication Ruston, LA, United States
Publisher Springer International Publishing
Publication Year 2016
Sub-type Published abstract
DOI 10.1007/978-3-319-24184-5_213
Open Access Status Not Open Access
ISBN 978-3-319-24182-1
978-3-319-24184-5
ISSN 2363-6165
2363-6173
Editor Colin Campbell
Junzhao (Jonathan) Ma
Volume XVI
Start page 888
End page 888
Total pages 1
Collection year 2017
Language eng
Q-Index Code EX
Q-Index Status Provisional Code
Institutional Status UQ

Document type: Conference Paper
Collection: UQ Business School Publications
 
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Created: Wed, 31 Jul 2013, 11:53:41 EST by Karen Morgan on behalf of UQ Business School