Brand innovativeness effects on quality, satisfaction and loyalty

Pappu, Ravi and Quester, Pascale (2013). Brand innovativeness effects on quality, satisfaction and loyalty. In: Colin Campbell and Junzhao (Jonathan) Ma, Proceedings of The 16th Biennial World Marketing Congress. 16th Biennial World Marketing Congress, Melbourne, Australia, (786-786). 17-19 July 2013.

Attached Files (Some files may be inaccessible until you login with your UQ eSpace credentials)
Name Description MIMEType Size Downloads
Author Pappu, Ravi
Quester, Pascale
Title of paper Brand innovativeness effects on quality, satisfaction and loyalty
Conference name 16th Biennial World Marketing Congress
Conference location Melbourne, Australia
Conference dates 17-19 July 2013
Proceedings title Proceedings of The 16th Biennial World Marketing Congress
Place of Publication Ruston, LA, United States
Publisher Academy of Marketing Science
Publication Year 2013
Year available 2013
Sub-type Published abstract
ISBN 0939783169
ISSN 0889-3071
Editor Colin Campbell
Junzhao (Jonathan) Ma
Start page 786
End page 786
Total pages 1
Collection year 2014
Language eng
Q-Index Code EX
Q-Index Status Provisional Code
Institutional Status UQ

Document type: Conference Paper
Collection: UQ Business School Publications
 
Versions
Version Filter Type
Citation counts: Google Scholar Search Google Scholar
Created: Wed, 31 Jul 2013, 11:48:22 EST by Karen Morgan on behalf of UQ Business School