Celebrity portfolio effects on consumer brand evaluations

Yu, Max and Pappu, Ravi (2013). Celebrity portfolio effects on consumer brand evaluations. In: Colin Campbell and Junzhao (Jonathan) Ma, Proceedings of The 16th Biennial World Marketing Congress. 16th Biennial World Marketing Congress, Melbourne, Australia, (759-759). 17-19 July 2013.

Author Yu, Max
Pappu, Ravi
Title of paper Celebrity portfolio effects on consumer brand evaluations
Conference name 16th Biennial World Marketing Congress
Conference location Melbourne, Australia
Conference dates 17-19 July 2013
Proceedings title Proceedings of The 16th Biennial World Marketing Congress
Place of Publication Ruston, LA, United States
Publisher Academy of Marketing Science
Publication Year 2013
Sub-type Published abstract
ISBN 0939783169
ISSN 0889-3071
Editor Colin Campbell
Junzhao (Jonathan) Ma
Volume XVI
Start page 759
End page 759
Total pages 1
Language eng
Q-Index Code EX
Q-Index Status Provisional Code
Institutional Status UQ

Document type: Conference Paper
Collection: UQ Business School Publications
 
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Created: Wed, 31 Jul 2013, 11:40:31 EST by Karen Morgan on behalf of UQ Business School