Segmenting consumers of tomato in Nepal: implications for value chain development

Adhikari, Rajendra Prasad, Collins, Ray and Sun, Ximing (2012). Segmenting consumers of tomato in Nepal: implications for value chain development. In: Symposium 2012 Papers. 22nd Annual IFAMA World Forum and Symposium, Shanghai, China, (). 11-12 June 2012.

Author Adhikari, Rajendra Prasad
Collins, Ray
Sun, Ximing
Title of paper Segmenting consumers of tomato in Nepal: implications for value chain development
Conference name 22nd Annual IFAMA World Forum and Symposium
Conference location Shanghai, China
Conference dates 11-12 June 2012
Convener International Food and Agribusiness Management Association
Proceedings title Symposium 2012 Papers
Place of Publication College Station, TX, United States
Publisher International Food and Agribusiness Management Association
Publication Year 2012
Sub-type Fully published paper
Total pages 17
Language eng
Abstract/Summary The Nepalese government is piloting five agricultural projects described as taking a value chain approach to development. Although consumer value lies at the core of value chain management principles, none of these projects adopts a consumer perspective. This is an example of a more widespread gap in both the literature and practice as to how consumer perspectives can be used in the development of agrifood value chains in developing countries. Using a consumer segmentation analysis, this paper examines consumer values in the consumption of fresh tomato in Nepal and their implications for value chain development.
Keyword Value chain
Consumer segmentation
Agrifood
Developing countries
Nepal
Q-Index Code E1
Q-Index Status Provisional Code
Institutional Status UQ
Additional Notes Session B4: Technology and Innovation in Food and Agribusiness Value Chains, Paper 613.

Document type: Conference Paper
Collection: School of Agriculture and Food Sciences
 
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Created: Mon, 22 Jul 2013, 12:36:58 EST by Ms Dulcie Stewart on behalf of School of Agriculture and Food Sciences