The aim of this research is to investigate the relationship and different forms of collaboration between the key stakeholders (local residents, government and event organising company) in relation to the organization of the Monsoon Cup event. The Monsoon Cup sporting event is an international yachting regatta that is held annually in Terengganu, Malaysia, and is participated in by many of the world’s top sailors. The Monsoon Cup is part of the World Match Racing Tour and serves as the Malaysian leg for this prestigious international sailing event. The event has been held during the monsoon season, November and January, since 2005. The principal aim of the study was to gain greater insights into the perceptions of the key stakeholders involved in the planning and staging of the international sailing regatta. Social exchange, stakeholder collaboration and power theories were used. Issues pertaining to power, stakeholder communication and engagement were principal considerations with respect to the research design.
Given the exploratory nature of the line of enquiry, a qualitative research method was chosen for this study, and data was collected by way of a number of in-depth semi-structured interviews. In all, a total of 50 interviews were conducted and comprised 14 individuals from the Government sector and the event company, and 36 local residents from Pulau Duyong. A purposive sampling method was used and residents were selected according to their demographic background (gender, age, and length of residency), and socio-economic background (type of occupation and level of education). A snowball sampling technique was also utilised as it enabled the researcher to interview the most appropriate individual who was able to provide knowledgeable responses during the interview. The collected data was analysed using thematic content analysis that categorised the recurrent or common themes from the data with the assistance of NVIVO 9.1 computer software.
The findings from this study revealed that examining residents’ needs, knowledge and participation in a sporting event, and power distance issues were seen to be important factors in supporting the collaborative organisation of the Monsoon Cup. This study has contributed to the body of knowledge by integrating community needs and organiser’s goals, knowledge about the sport of sailing, community participation in event related activities, and power distance issues into a collaborative model to assist future research of a mega sport event. In terms of its practical contribution, the outcome of this research will provide useful information for stakeholders that, in turn, will promote a more transparent process for the organisation and management of the Monsoon Cup yachting event in the future with collaboration and support from the local community.