Looking into the future: Hofstede long term orientation versus GLOBE future orientation

Venaik, Sunil, Zhu, Yunxia and Brewer, Paul (2013) Looking into the future: Hofstede long term orientation versus GLOBE future orientation. Cross-Cultural Management: An International Journal, 20 3: 361-385. doi:10.1108/CCM-02-2012-0014

Author Venaik, Sunil
Zhu, Yunxia
Brewer, Paul
Title Looking into the future: Hofstede long term orientation versus GLOBE future orientation
Journal name Cross-Cultural Management: An International Journal   Check publisher's open access policy
ISSN 1352-7606
Publication date 2013
Year available 2013
Sub-type Article (original research)
DOI 10.1108/CCM-02-2012-0014
Volume 20
Issue 3
Start page 361
End page 385
Total pages 25
Place of publication Bingley, W Yorks, United Kingdom
Publisher Emerald Group Publishing
Collection year 2014
Language eng
Formatted abstract
Purpose – The purpose of this paper is to critically examine, theoretically and empirically, the two time orientation dimensions – long-term orientation (LTO) and future orientation (FO) – in the national culture models of Hofstede and GLOBE, respectively.
Design/methodology/approach – Following Kluckhohn and Strodtbeck’s past-present-future theoretical lens, the Hofstede LTO and GLOBE FO measures are analysed to understand the conceptual domain covered by these two dimensions. Next, the authors empirically examine the relationship of Hofstede LTOand GLOBE FO with secondary data from Hofstede, GLOBE, and the World Values Survey.
Findings – This paper shows that Hofstede LTO and GLOBE FO dimensions capture different aspects of time orientation of societies. In particular, Hofstede LTO focuses on past (tradition) versus future (thrift) aspect of societies, GLOBE FO practices capture the present versus future (planning) practices of societies, and GLOBE FO values reflect societal aspirations and preferences for planning.
Research limitations/implications – A specific implication of these findings is that the three dimensions of time orientation are not interchangeable since they represent different characteristics of societies. A wider implication for researchers is to ensure high level of precision in and congruence among construct labels, definitions and measures to avoid confusion and misapplication of cross-cultural concepts.
Practical implications – In an increasingly globalized world, a clear understanding of societal time orientation will help managers deal more effectively with their counterparts in other countries.
Originality/value – The key contribution of this paper is in identifying and clarifying, both theoretically and empirically, the anomalies in the labels, definitions and measurement of Hofstede long-term orientation and GLOBE future orientation national culture dimensions. It also shows a useful way forward for researchers on how to use these national culture dimensions to explain other phenomena of interest to cross-cultural scholars.
Keyword National cultures
Cross-cultural management
Time-based management
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2014 Collection
UQ Business School Publications
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Citation counts: TR Web of Science Citation Count  Cited 4 times in Thomson Reuters Web of Science Article | Citations
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Created: Mon, 20 May 2013, 12:36:43 EST by Karen Morgan on behalf of UQ Business School