Quality of life and tourism: a conceptual framework and novel segmentation base.

Dolnicar, S, Lazarevski, K. and Yanamandram, V. (2013) Quality of life and tourism: a conceptual framework and novel segmentation base.. Journal of Business Research, 66 6: 724-729. doi:10.1016/j.jbusres.2011.09.010

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Author Dolnicar, S
Lazarevski, K.
Yanamandram, V.
Title Quality of life and tourism: a conceptual framework and novel segmentation base.
Journal name Journal of Business Research   Check publisher's open access policy
ISSN 0148-2963
Publication date 2013-06
Year available 2013
Sub-type Article (original research)
DOI 10.1016/j.jbusres.2011.09.010
Open Access Status
Volume 66
Issue 6
Start page 724
End page 729
Total pages 6
Place of publication New York, NY, United States
Publisher Elsevier
Collection year 2014
Language eng
Abstract The present study (1) develops a dynamic, individual hierarchical model of the importance of vacations to Quality of Life (QOL), and (2) introduces this concept as a novel segmentation base, acknowledging that not all people want to go on vacation. The proposed Grevillea Model of the Importance of Vacations for Quality of Life is tested empirically by examining 1000 survey responses. Results show that 10% of Australians perceive vacations as critical to QOL. Another 60% perceive vacations add to, but they are not essential to QOL. Practical tourismmarketing implications include: (1) vacations are not important to all people; therefore,massmarketing is awaste of resources, (2) people viewing vacations as essential to QOL represent a highly attractivemarket segment because they are likely to be crisis-resistant, and (3) a vacation's importance to QOL changes over life-stages.
Keyword Quality of life
Market segmentation
Travel motivations
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Non-UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Non HERDC
UQ Business School Publications
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Citation counts: TR Web of Science Citation Count  Cited 10 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 11 times in Scopus Article | Citations
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Created: Thu, 11 Apr 2013, 16:49:39 EST by Dr Kayleen Campbell on behalf of School of Tourism