An investigation of tourists' patterns of obligation to protect the environment

Dolnicar, Sara and Leisch, Friedrich (2008) An investigation of tourists' patterns of obligation to protect the environment. Journal of Travel Research, 46 4: 381-391. doi:10.1177/0047287507308330

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Author Dolnicar, Sara
Leisch, Friedrich
Title An investigation of tourists' patterns of obligation to protect the environment
Journal name Journal of Travel Research   Check publisher's open access policy
ISSN 0047-2875
Publication date 2008-05
Sub-type Article (original research)
DOI 10.1177/0047287507308330
Open Access Status
Volume 46
Issue 4
Start page 381
End page 391
Total pages 11
Place of publication Thousand Oaks, CA, United States
Publisher Sage Publications
Language eng
Abstract The environmental sustainability of the local tourism industry is increasingly a concern. Authors have proposed a demand-driven approach to sustainable destination management as complementary to traditional supply-side interventions. However, little empirical evidence supports the feasibility of such a demand-driven approach. This study contributes to this gap by investigating whether individuals who feel morally obliged to behave in an environmentally friendly manner represent useful target segments for destination management aiming to improve the ecological sustainability of the local tourism industry. Results indicate that distinctly different moral obligation segments exist that differ in pro-environmental behavior and attitudes. These segments are associated with distinctly different vacation preferences and can consequently be used by destination management for target marketing. Gaps between people's pro-environmental behavior at home and at the destination systematically differ across segments, leading to the conclusion that different combinations of demand and supply-side measures may be suitable to reduce the environmental footprint of different segments.
Keyword Market segmentation
Sustainable tourism
Environmentally friendly tourists
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Non-UQ

Document type: Journal Article
Sub-type: Article (original research)
Collection: UQ Business School Publications
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Citation counts: TR Web of Science Citation Count  Cited 36 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 45 times in Scopus Article | Citations
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Created: Thu, 11 Apr 2013, 15:48:18 EST by Dr Kayleen Campbell on behalf of School of Tourism