Self-congruity theory: to what extent does it hold in tourism?

Boksberger, Philipp, Dolnicar, Sara, Laesser, Christian and Randle, Melanie (2011) Self-congruity theory: to what extent does it hold in tourism?. Journal of Travel Research, 50 4: 454-464. doi:10.1177/0047287510368164

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Author Boksberger, Philipp
Dolnicar, Sara
Laesser, Christian
Randle, Melanie
Title Self-congruity theory: to what extent does it hold in tourism?
Journal name Journal of Travel Research   Check publisher's open access policy
ISSN 0047-2875
Publication date 2011-07
Sub-type Article (original research)
DOI 10.1177/0047287510368164
Open Access Status
Volume 50
Issue 4
Start page 454
End page 464
Total pages 11
Place of publication Thousand Oaks, USA
Publisher Sage Publications
Language eng
Abstract This paper investigates (1) if, and to what extent, self-congruity theory is applicable in tourism, (2) to what extent travel and person characteristics explain the degree of self-congruity, and (3) how the operationalization of self-congruity affects the conclusions about whether self-congruity holds in tourism. Results derived from a large-scale study of Swiss travelers indicate that conclusions depend heavily on how self-congruity is measured. Using a relatively strict measure, more than half the trips under study can be classified as self-congruent. However, travel and sociodemographic characteristics are very limited in their ability to explain when self-congruity occurs.
Keyword Self-congruity
Destination choice
Destination image
Destination branding
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Unknown

Document type: Journal Article
Sub-type: Article (original research)
Collection: UQ Business School Publications
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Citation counts: TR Web of Science Citation Count  Cited 12 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 18 times in Scopus Article | Citations
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Created: Thu, 04 Apr 2013, 15:22:26 EST by Dr Kayleen Campbell on behalf of School of Tourism