Heterogeneity among potential foster carers: an investigation of reasons for not foster caring

Randle, Melanie, Miller, Leonie, Dolnicar, Sara and Ciarrochi, Joseph (2012) Heterogeneity among potential foster carers: an investigation of reasons for not foster caring. Australian Social Work, 65 3: 382-397. doi:10.1080/0312407X.2011.574229


Author Randle, Melanie
Miller, Leonie
Dolnicar, Sara
Ciarrochi, Joseph
Title Heterogeneity among potential foster carers: an investigation of reasons for not foster caring
Journal name Australian Social Work   Check publisher's open access policy
ISSN 0312-407X
1447-0748
Publication date 2012
Sub-type Article (original research)
DOI 10.1080/0312407X.2011.574229
Volume 65
Issue 3
Start page 382
End page 397
Total pages 16
Place of publication Melbourne, Australia
Publisher Routledge
Collection year 2013
Language eng
Abstract Although Australia is experiencing a shortage of foster carers, there is currently little understanding of why people do not become carers. This study explores the reasons given for not fostering though a survey of 897 non carers. Results indicate that, at the aggregate level, people do not become carers because they do not know anything about fostering, or because they are busy with their own children, work, or commitments to family and friends. However, if we account for heterogeneity, differences in these barriers are observed for subgroups within the sample. We investigate the structure of the market of potential foster carers by segmenting the market using cultural background as the segmentation base. Results indicate that the reasons for not fostering differ depending on the subgroup being examined. Theoretically, this suggests that heterogeneity exists within the foster care market, and that examining barriers to foster care only at the aggregate level neglects the importance of individual subsegment characteristics. Practically, results are important because they suggest that generic marketing campaigns aimed at the entire community have limited effect and that customised strategies are required to attract the particular types of carers most needed.
Keyword Foster care
Market segmentation
Heterogeneity
Recruitment
Volunteers
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Non-UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Non HERDC
UQ Business School Publications
 
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Created: Thu, 04 Apr 2013, 14:43:31 EST by Dr Kayleen Campbell on behalf of School of Tourism