Factors influencing the willingness-to-pay for ethnic specialty produce in the Eastern Coastal United States

Ariyawardana, Anoma, Govindasamy, Ramu and Puduri, Venkata (2010) Factors influencing the willingness-to-pay for ethnic specialty produce in the Eastern Coastal United States. Journal Food Distribution Research, 41 3: 98-109.

Author Ariyawardana, Anoma
Govindasamy, Ramu
Puduri, Venkata
Title Factors influencing the willingness-to-pay for ethnic specialty produce in the Eastern Coastal United States
Journal name Journal Food Distribution Research   Check publisher's open access policy
ISSN 0047-245X
Publication date 2010-11
Sub-type Article (original research)
Volume 41
Issue 3
Start page 98
End page 109
Total pages 12
Place of publication Stillwater, OK, United States
Publisher Food Distribution Research Society
Language eng
Abstract Given the significance of the Asian and Hispanic population in the U.S., this study was carried out to assess the factors that influence the willingness-to-pay for ethnic specialty produce by these ethnic groups. Based on over 13,000 potential interviewee leads, 1,084 Chinese, Asian Indian, Mexican, and Puerto Rican respondents were randomly selected from the East Coast. Multinomial logit analysis was performed to determine the factors that influence the willingness-topay. Chinese and Indians were more likely to pay a premium for ethnic specialty produce than were the Puerto Ricans. Income, age, and period of stay in the U.S. had significant influences on the willingness-to-pay. This study highlights the need to target this high-premium group in terms of ethnic specialty produce.
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Non-UQ

Document type: Journal Article
Sub-type: Article (original research)
Collection: School of Agriculture and Food Sciences
 
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Created: Thu, 04 Apr 2013, 13:27:30 EST by Anoma Ariyawardana on behalf of School of Agriculture and Food Sciences