What do brands Signal?

Wallin, Ann C. and Coote, Leonard V. (2007). What do brands Signal?. In: American Marketing Association Winter Educator's Conference 2007, San Diego CA, U.S.A., (). 21-23 February 2007.

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Name Description MIMEType Size Downloads
Author Wallin, Ann C.
Coote, Leonard V.
Title of paper What do brands Signal?
Conference name American Marketing Association Winter Educator's Conference 2007
Conference location San Diego CA, U.S.A.
Conference dates 21-23 February 2007
Publication Year 2007
Sub-type Published abstract
Language eng
Q-Index Code EX
Q-Index Status Provisional Code
Institutional Status UQ

Document type: Conference Paper
Collection: UQ Business School Publications
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Created: Thu, 28 Mar 2013, 09:50:18 EST by Ms Ann Wallin on behalf of UQ Business School