Public attitudes toward the treatment of nicotine addiction

Morphett, Kylie, Lucke, Jayne, Gartner, Coral, Carter, Adrian, Meurk, Carla and Hall, Wayne (2013) Public attitudes toward the treatment of nicotine addiction. Nicotine and Tobacco Research, 15 9: 1617-1622. doi:10.1093/ntr/ntt037

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Author Morphett, Kylie
Lucke, Jayne
Gartner, Coral
Carter, Adrian
Meurk, Carla
Hall, Wayne
Title Public attitudes toward the treatment of nicotine addiction
Journal name Nicotine and Tobacco Research   Check publisher's open access policy
ISSN 1462-2203
Publication date 2013-09
Year available 2013
Sub-type Article (original research)
DOI 10.1093/ntr/ntt037
Open Access Status File (Author Post-print)
Volume 15
Issue 9
Start page 1617
End page 1622
Total pages 6
Place of publication Oxford, United Kingdom
Publisher Oxford University Press
Collection year 2014
Language eng
Formatted abstract
Introduction: The increasing use of medications for smoking cessation has concerned some commentators, who believe that emphasizing medications for smoking cessation may lead to a belief that there are “magic bullets” for nicotine dependence, or alternatively that unassisted quitting is very difficult, thereby discouraging such quit attempts. There is little evidence on which to test these speculations. This article aims to address this gap by examining public understandings of nicotine addiction in order to assess the extent to which medical explanations of smoking have permeated public beliefs about treatments for smoking cessation.

Methods: Interviews were conducted with a representative sample of 55 members of the Australian public that included smokers, ex-smokers, and nonsmokers. The data were analyzed using a standard content analytic method to identify recurrent themes.

Results: The results revealed that although pharmacological cessation aids were the most commonly mentioned method for quitting, they were often recommended alongside methods such as behavioral strategies or counselling. Unassisted quitting was mentioned frequently, but there were mixed views on its effectiveness. Seeing a doctor was rarely recommended. Two common themes were that smokers had to “really want to quit,” and that the best treatment method would depend on the individual.

Conclusions: Medical discourse of smoking cessation does not dominate public understandings of smoking cessation. Rather, ideas about individual choice, motivation, and willpower are emphasized.
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: UQ Centre for Clinical Research Publications
Official 2014 Collection
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Citation counts: TR Web of Science Citation Count  Cited 0 times in Thomson Reuters Web of Science Article
Scopus Citation Count Cited 1 times in Scopus Article | Citations
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Created: Wed, 20 Mar 2013, 10:08:59 EST by Ms Carla Meurk on behalf of School of Social Science