Global nature, global brand: BBC earth and david attenborough's landmark wildlife series

Richards, Morgan (2013) Global nature, global brand: BBC earth and david attenborough's landmark wildlife series. Media International Australia Incorporating Culture and Policy, 146: 143-154.

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Author Richards, Morgan
Title Global nature, global brand: BBC earth and david attenborough's landmark wildlife series
Journal name Media International Australia Incorporating Culture and Policy   Check publisher's open access policy
ISSN 1329-878X
2200-467X
Publication date 2013-02-01
Year available 2013
Sub-type Article (original research)
Issue 146
Start page 143
End page 154
Total pages 12
Place of publication St Lucia, QLD Australia
Publisher University of Queensland, School of English, Media Studies & Art History
Collection year 2014
Language eng
Formatted abstract
Landmark wildlife series like Life on Earth (1979), Planet Earth (2006) and Frozen Planet (2011) are synonymous with the BBC, and are largely seen as unquestioned embodiments of its public service values. Yet the landmark format for wildlife programming was designed from its outset to appeal to international television markets, particularly the US market. This article examines the history and evolution of David Attenborough's landmark series, tracing the development of the landmark format from its roots in the BBC's programming policy of the early 1960s through broader changes in national and international television markets to the development of the global brand BBC Earth. Combining close analysis of landmark wildlife series with ethnographic interviews with BBC Natural History Unit staff and detailed archival research, the article focuses on the role of BBC wildlife documentary in debates about how public service media should be defined and understood. It is concluded that landmark wildlife series have always evinced the tensions between the BBC's public service values and the need for these series to appeal to global television markets
Keyword Earth
Wildlife -- Australia
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2014 Collection
Centre for Critical and Cultural Studies Publications
 
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Created: Mon, 18 Mar 2013, 23:20:35 EST by Fergus Grealy on behalf of Centre for Critical and Cultural Studies