Consumer perceptions of trade show effectiveness: scale development and validation within a B2C context

Gottlieb, Udo, Brown, Mark and Ferrier, Elizabeth (2014) Consumer perceptions of trade show effectiveness: scale development and validation within a B2C context. European Journal of Marketing, 48 1/2: 89-107. doi:10.1108/EJM-06-2011-0310

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Author Gottlieb, Udo
Brown, Mark
Ferrier, Elizabeth
Title Consumer perceptions of trade show effectiveness: scale development and validation within a B2C context
Journal name European Journal of Marketing   Check publisher's open access policy
ISSN 0309-0566
1758-7123
Publication date 2014
Year available 2014
Sub-type Article (original research)
DOI 10.1108/EJM-06-2011-0310
Open Access Status File (Author Post-print)
Volume 48
Issue 1/2
Start page 89
End page 107
Total pages 19
Place of publication Bingley, W Yorks, United Kingdom
Publisher Emerald Group Publishing
Collection year 2015
Language eng
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ
Additional Notes This article is (c) Emerald Group Publishing and permission has been granted for this version to appear here through UQ eSpace. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2015 Collection
UQ Business School Publications
 
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Citation counts: TR Web of Science Citation Count  Cited 1 times in Thomson Reuters Web of Science Article | Citations
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Created: Sat, 16 Mar 2013, 16:53:56 EST by Dr Elizabeth Ferrier on behalf of UQ Business School