Environmental attitudes as WTP predictors: a case study involving endangered species

Choi, Andy S. and Fielding, Kelly S. (2013) Environmental attitudes as WTP predictors: a case study involving endangered species. Ecological Economics, 89 24-32. doi:10.1016/j.ecolecon.2013.01.027


Author Choi, Andy S.
Fielding, Kelly S.
Title Environmental attitudes as WTP predictors: a case study involving endangered species
Journal name Ecological Economics   Check publisher's open access policy
ISSN 0921-8009
1873-6106
Publication date 2013-03-06
Year available 2013
Sub-type Article (original research)
DOI 10.1016/j.ecolecon.2013.01.027
Open Access Status
Volume 89
Start page 24
End page 32
Total pages 9
Place of publication Amsterdam, Netherlands
Publisher Elsevier
Collection year 2014
Language eng
Abstract This paper investigates environmental attitudes as significant motives for the behavioral intention of willingness to pay (WTP) involving endangered species in a choice modeling context, and examines the underlying causal mechanism. Pro-environmental attitudes are measured using the New Ecological Paradigm (NEP) scale. Although the empirical evidence of this paper supports a significant attitude–WTP association, the causal mechanism is different from previous theorizing. When observed at the parameter level using random parameter logit models, the significant causal linkages are evident with both the target good and the payment variable. The findings of this paper not only support direct and indirect impacts of general attitudes on WTP, but also provide novel findings about the causal mechanism for a significant attitude–WTP relationship at the parameter level in a non-Western case study. The impact of past visiting experience was also significant on the relationship, undermining the impact of attitudes on WTP.
Keyword Discrete choice modeling
Environmental attitudes
Motivation
New Ecological Paradigm
Segmentation
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Institute for Social Science Research - Publications
Official 2014 Collection
UQ Business School Publications
 
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Citation counts: TR Web of Science Citation Count  Cited 9 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 10 times in Scopus Article | Citations
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Created: Tue, 12 Mar 2013, 13:26:11 EST by Andy Choi on behalf of School of Tourism