Vicarious goal satiation: the role of similarity and progress

Day, Catherine (2012). Vicarious goal satiation: the role of similarity and progress Honours Thesis, School of Psychology, The University of Queensland.

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Author Day, Catherine
Thesis Title Vicarious goal satiation: the role of similarity and progress
School, Centre or Institute School of Psychology
Institution The University of Queensland
Publication date 2012-10-10
Thesis type Honours Thesis
Supervisor Stephanie Tobin
Total pages 80
Language eng
Subjects 1701 Psychology
Abstract/Summary Vicarious goal satiation is an effect where one observes another person completing a goal and subsequently strives less toward that same goal themselves. This is an extension of goal contagion theory, which suggests that one can automatically adopt the goal of another. Once the goal is completed one experiences a sense of “post-completion inhibition”, leading to vicarious goal satiation. The present research aimed to extend the literature on vicarious goal satiation by examining whether the relationship between goal completion and vicarious goal satiation is moderated by target similarity, and whether it is mediated by sense of progress toward the goal. Sixty-eight participants read one of four goal-related scenarios designed to manipulate goal completion and target similarity, completed a scale measuring their sense of progress, and performed an anagram solving task. It was hypothesised that: (1) participants would strive less on the anagram task when the goal in the scenario was complete compared to incomplete; (2) this effect would be stronger when the target in the scenario was depicted as similar to the participant; and (3) the relationship would be accounted for by participants’ sense of progress. Results showed some support for the effects of goal completion and target similarity; however, results did not support sense of progress as a mediator. Practical implications and future directions are discussed.
Keyword Goal satiation
Role of similarity and progess

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Created: Fri, 22 Feb 2013, 15:51:44 EST by Mrs Ann Lee on behalf of School of Psychology