Assessing cultural values: developing an attitudinal scale

Choi, Andy S., Papandrea, Franco and Bennett, Jeff (2007) Assessing cultural values: developing an attitudinal scale. Journal of Cultural Economics, 31 4: 311-335. doi:10.1007/s10824-007-9045-8

Author Choi, Andy S.
Papandrea, Franco
Bennett, Jeff
Title Assessing cultural values: developing an attitudinal scale
Journal name Journal of Cultural Economics   Check publisher's open access policy
ISSN 0885-2545
Publication date 2007-10-10
Sub-type Article (original research)
DOI 10.1007/s10824-007-9045-8
Volume 31
Issue 4
Start page 311
End page 335
Total pages 25
Place of publication New York, NY, United States
Publisher Springer
Language eng
Abstract Effective measurement of cultural value is often elusive because of its multidimensional nature. It is also influenced by sociodemographic characteristics (manifest variables) and attitudinal characteristics (latent variables) of populations. While the former is easily available to researchers, the latter has not been fully studied. This paper suggests the use of a cultural worldview scale that was developed to measure cultural attitudes of people, using factor and cluster analysis. Four factors comprise the scale: cultural linkages, recognition of cultural values, cultural loss and preservation of traditions and customs. Some advantages of using this scale are demonstrated, and relationships with sociodemographic variables are investigated. Managerial and policy implications are discussed.
Q-Index Code C1
Q-Index Status Provisional Code
Institutional Status Non-UQ

Document type: Journal Article
Sub-type: Article (original research)
Collection: UQ Business School Publications
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Citation counts: TR Web of Science Citation Count  Cited 9 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 14 times in Scopus Article | Citations
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Created: Wed, 13 Feb 2013, 21:15:06 EST by Andy Choi on behalf of School of Tourism