Locating television: zones of consumption

Pertierra, Anna Cristina and Turner, Graeme Locating television: zones of consumption. London; New York: Routledge, 2013. doi:10.4324/9780203096772

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Author Pertierra, Anna Cristina
Turner, Graeme
Title Locating television: zones of consumption
Place of Publication London; New York
Publisher Routledge
Publication year 2013
Sub-type Research book (original research)
DOI 10.4324/9780203096772
ISBN 9780415509787
0415509785
9780415509794
0203096770
9780203096772
Language eng
Start page 1
End page 158
Total number of pages 155
Collection year 2014
Year available 2013
Formatted Abstract/Summary
"This book takes an important next step for television studies: it acknowledges the growing diversity of the international experience of television today in order to address the question of 'what is television now?' The book addresses this question in two interrelated ways: - by situating the consumption of television within the full range of structures, patterns and practices of everyday life; - and by retrieving the importance of location as fundamental to these structures, patterns and practices - and, consequently, to the experience of television. This approach, involving collaboration between authors from cultural studies and cultural anthropology, offers new ways of studying the consumption of television - in particular, the use of the notion of 'zones of consumption' as a new means of locating television within the full range of its spatial, temporal, cultural, political and industrial contexts. Although the study draws its examples from a wide range of locations (the US, the UK, Australia, Malaysia, Cuba, and the Chinese language markets in Asia -- Hong Kong, Singapore, China and Taiwan), its argument is strongly informed by the evidence and the insights which emerged from ethnographic research in Mexico. This research site serves a strategic purpose: by working on a location with a highly developed and commercially successful transnational television industry, but which is not among the locations usually considered by television studies written in English, the limitations to some of the assumptions underlying the orthodoxies in Anglo-American television studies are highlighted. This book is a valuable and original contribution to television, media and cultural studies, and anthropology, presenting approaches and evidence that are new to the field"
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Created: Tue, 12 Feb 2013, 15:21:17 EST by Fergus Grealy on behalf of Centre for Critical and Cultural Studies