Considering cultural influences in volunteer satisfaction and commitment

Fairley, Sheranne, Lee, Younghan, Green, B. Christine and Kim, Mi Lyang (2013) Considering cultural influences in volunteer satisfaction and commitment. Event Management, 17 4: 337-348. doi:10.3727/152599513X13728763846492

Author Fairley, Sheranne
Lee, Younghan
Green, B. Christine
Kim, Mi Lyang
Title Considering cultural influences in volunteer satisfaction and commitment
Journal name Event Management   Check publisher's open access policy
ISSN 1525-9951
Publication date 2013
Year available 2013
Sub-type Article (original research)
DOI 10.3727/152599513X13728763846492
Volume 17
Issue 4
Start page 337
End page 348
Total pages 12
Place of publication Putnam Valley, NY, United States
Publisher Cognizant Communication Corporation
Collection year 2014
Language eng
Abstract Volunteers are crucial to the delivery of sport events worldwide. This research examines the efficacy of Western models of volunteering for Korean volunteers. Specifically, this research examines the relationship between benefits, sense of community, satisfaction, and commitment in a Korean context. A survey of 218 volunteers at the 2011 Formula One Grand Prix in Seoul, Korea was conducted. The results indicate that the structure of benefits obtained was less differentiated than previous research that has been conducted in Western cultures where volunteering is more prevalent. Further, the results show that the two benefits that Korean volunteers believed they obtained, excitement and professional development, do not impact satisfaction or commitment. Instead, sense of community was found to directly impact satisfaction and commitment, which is congruent with the collectivist values of Korean society.
Keyword Collectivism
Cultural differences
Sport event
Volunteer retention
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2014 Collection
UQ Business School Publications
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Citation counts: Scopus Citation Count Cited 9 times in Scopus Article | Citations
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Created: Tue, 15 Jan 2013, 16:23:13 EST by Jane Malady on behalf of School of Tourism