Designing and managing interpretive experiences at religious sites: visitors’ perceptions of Canterbury Cathedral

Hughes, K., Bond, N. and Ballantyne, R. (2013) Designing and managing interpretive experiences at religious sites: visitors’ perceptions of Canterbury Cathedral. Tourism Management, 36 210-220. doi:10.1016/j.tourman.2012.11.022

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Author Hughes, K.
Bond, N.
Ballantyne, R.
Title Designing and managing interpretive experiences at religious sites: visitors’ perceptions of Canterbury Cathedral
Journal name Tourism Management   Check publisher's open access policy
ISSN 0261-5177
1879-3193
Publication date 2013-06
Year available 2012
Sub-type Article (original research)
DOI 10.1016/j.tourman.2012.11.022
Open Access Status
Volume 36
Start page 210
End page 220
Total pages 11
Place of publication Oxford, United Kingdom
Publisher Pergamon
Collection year 2013
Language eng
Abstract Tourism to religious sites is growing worldwide, yet our understanding of the motives, interests and needs of tourists at these sites is limited. Research in British cathedrals suggests that many regard religious sites as leisure or recreational attractions and correspondingly, seek interpretation of the secular as well as spiritual aspects. This study surveyed 233 tourists at Canterbury Cathedral in the UK and found that tourists felt it was important to provide directional signage, displays and exhibits, value for money, attendants and equal access at the site. Overall, respondents rated their experiences positively, but wanted more information on the cathedral's history, architecture and artwork, as well as stories regarding people connected with the site. Recommendations for improving interpretation at Canterbury Cathedral are presented, and implications for the design of interpretive experiences at this and other religious sites discussed.
Keyword Religious sites tourism
Cathedral
Interpretation
Visitor management
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ
Additional Notes © 2012 Elsevier Ltd. All rights reserved.

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2013 Collection
UQ Business School Publications
 
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Citation counts: TR Web of Science Citation Count  Cited 14 times in Thomson Reuters Web of Science Article | Citations
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Created: Fri, 04 Jan 2013, 15:11:50 EST by Jane Malady on behalf of School of Tourism