Evaluation of Bro Online: an internet-based HIV prevention initiative for gay and bisexual men

Adams, Jeffery, Neville, Stephen and Dickinson, Pauling (2012) Evaluation of Bro Online: an internet-based HIV prevention initiative for gay and bisexual men. International Journal of Health Promotion and Education, 1-9. doi:10.1080/14635240.2012.702502

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Author Adams, Jeffery
Neville, Stephen
Dickinson, Pauling
Title Evaluation of Bro Online: an internet-based HIV prevention initiative for gay and bisexual men
Journal name International Journal of Health Promotion and Education   Check publisher's open access policy
ISSN 1463-5240
2164-9545
Publication date 2012-10
Year available 2012
Sub-type Article (original research)
DOI 10.1080/14635240.2012.702502
Start page 1
End page 9
Total pages 9
Place of publication Manchester, United Kingdom
Publisher Institute of Health Promotion and Education
Collection year 2013
Language eng
Abstract The objective of this study is to evaluate the effectiveness of Bro Online, an Internet-based HIV health prevention intervention encouraging a condom culture among gay and bisexual men, in achieving its short-term outcomes (member profiles promoting condom use, members having knowledge of high-risk behaviour and how to reduce risk and members having better access to condoms) and medium-term outcome (being a social space with a norm of condom use). The study design is a programme theory-based evaluation using evaluative rubrics. The method used involves review of Bro Online user profiles, existing site management and Google analytic data, and online survey of data completed by 91 members. The findings show that overall Bro Online achieved mixed results for the four evaluated outcomes with one very good, two good and one poor outcome rating. We conclude that Bro Online is a promising HIV prevention intervention. Development of the website to strengthen the intervention is recommended. Further evaluation will contribute to building the HIV prevention evidence.
Keyword HIV/AIDS
Condoms
Gay and bisexual men
Internet
Programme theory-based evaluation
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ
Additional Notes iFirst article: Published online 18 October 2012.

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2013 Collection
School of Nursing, Midwifery and Social Work Publications
 
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Created: Tue, 11 Dec 2012, 13:43:21 EST by Vicki Percival on behalf of School of Nursing, Midwifery and Social Work