An examination of marketing mixed elements and brand equity factors using Aaker expanded model

Shams, Rahil and Seyed Javadein, S. R. (2008). An examination of marketing mixed elements and brand equity factors using Aaker expanded model. In: Proceedings of the 3rd International Brand Conference. 3rd International Brand Conference, Tehran, Iran, (). 13-14 November 2008.

Author Shams, Rahil
Seyed Javadein, S. R.
Title of paper An examination of marketing mixed elements and brand equity factors using Aaker expanded model
Conference name 3rd International Brand Conference
Conference location Tehran, Iran
Conference dates 13-14 November 2008
Proceedings title Proceedings of the 3rd International Brand Conference
Publication Year 2008
Sub-type Fully published paper
Language eng
Q-Index Code E1
Q-Index Status Provisional Code
Institutional Status Unknown

Document type: Conference Paper
Collection: UQ Business School Publications
 
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Created: Thu, 22 Nov 2012, 13:58:59 EST by Susan Peeters on behalf of UQ Business School