Promoting pro-environmental action in climate change deniers

Bain, Paul G., Hornsey, Matthew J., Bongiorno, Renata and Jeffries, Carla (2012) Promoting pro-environmental action in climate change deniers. Nature Climate Change, 2 8: 600-603. doi:10.1038/NCLIMATE1532

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Author Bain, Paul G.
Hornsey, Matthew J.
Bongiorno, Renata
Jeffries, Carla
Title Promoting pro-environmental action in climate change deniers
Journal name Nature Climate Change   Check publisher's open access policy
ISSN 1758-678X
1758-6798
Publication date 2012-08
Sub-type Article (original research)
DOI 10.1038/NCLIMATE1532
Volume 2
Issue 8
Start page 600
End page 603
Total pages 4
Place of publication London, United Kingdom
Publisher Nature Publishing Group
Collection year 2013
Language eng
Formatted abstract
A sizeable (and growing) proportion of the public in Western democracies deny the existence of anthropogenic climate change. It is commonly assumed that convincing deniers that climate change is real is necessary for them to act pro-environmentally. However, the likelihood of ĝ€conversionĝ using scientific evidence is limited because these attitudes increasingly reflect ideological positions. An alternative approach is to identify outcomes of mitigation efforts that deniers find important. People have strong interests in the welfare of their society, so deniers may act in ways supporting mitigation efforts where they believe these efforts will have positive societal effects. In Study 1, climate change deniers (N=155) intended to act more pro-environmentally where they thought climate change action would create a society where people are more considerate and caring, and where there is greater economic/technological development. Study 2 (N=347) replicated this experimentally, showing that framing climate change action as increasing consideration for others, or improving economic/technological development, led to greater pro-environmental action intentions than a frame emphasizing avoiding the risks of climate change. To motivate deniersĝ pro-environmental actions, communication should focus on how mitigation efforts can promote a better society, rather than focusing on the reality of climate change and averting its risks
Keyword Competence
Policy
Warmth
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2013 Collection
School of Psychology Publications
 
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