Gruen Nation: Dissecting the show, not the business

Nicholas Carah, Brodmerkel, Sven and Knaggs, Angie (2012) Gruen Nation: Dissecting the show, not the business. Communication, Politics and Culture, 45 1: 60-77.

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Author Nicholas Carah
Brodmerkel, Sven
Knaggs, Angie
Title Gruen Nation: Dissecting the show, not the business
Journal name Communication, Politics and Culture   Check publisher's open access policy
ISSN 1836-0645
Publication date 2012-07
Sub-type Article (original research)
Open Access Status File (Author Post-print)
Volume 45
Issue 1
Start page 60
End page 77
Total pages 17
Place of publication Melbourne, Australia
Publisher RMIT
Collection year 2013
Language eng
Formatted abstract
One distinctive feature of the increasing mediatisation of politics in general and
election campaigns in particular is the growth of the media’s self-referential
reflections on the interplay between politics and media. This meta-coverage has
become a familiar media ritual that is not only evident in traditional ‘hard news’
media, but has also become an essential part of comedy and lifestyle programs.
While some scholars argue that these self-referential revelations about how
political communication and audiences are being conceptualised serves the public
interest, others suggest that meta-coverage leads to increased cynicism and
disengagement among citizens. In this context, the highly successful Australian
television program Gruen Nation is a particularly instructive example. On the
program, advertisers and campaign strategists engaged in meta-coverage of the
2010 Australian Federal Election campaign. This article examines how the
program’s communication experts decoded political communication, how they
performed their professional ideology and to what extent their meta-coverage
contributed to a critical analysis of the interplay between media and the
democratic process.
Keyword Political advertising
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2013 Collection
School of Communication and Arts Publications
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Created: Sun, 21 Oct 2012, 11:46:33 EST by Dr Nicholas Carah on behalf of School of Journalism and Communication