Understanding the pre-internationalization phase decision heuristic of Australian SMEs

Tan, Alvin, Brewer, Paul and Liesch, Peter W. (2012). Understanding the pre-internationalization phase decision heuristic of Australian SMEs. In: Susan Feinberg and Tunga Kiyak, Proceedings of the 54th Annual Meeting of the Academy of International Business. AIB 2012 Annual Meeting, Washington, DC, United States, (106-106). 30 June - 3 July 2012.

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Author Tan, Alvin
Brewer, Paul
Liesch, Peter W.
Title of paper Understanding the pre-internationalization phase decision heuristic of Australian SMEs
Conference name AIB 2012 Annual Meeting
Conference location Washington, DC, United States
Conference dates 30 June - 3 July 2012
Proceedings title Proceedings of the 54th Annual Meeting of the Academy of International Business
Place of Publication East Lansing, MI, United States
Publisher Academy of International Business
Publication Year 2012
Sub-type Published abstract
ISSN 2078-0435
Editor Susan Feinberg
Tunga Kiyak
Start page 106
End page 106
Total pages 1
Language eng
Abstract/Summary Since the 1970s, the Uppsala stages model has been one of the dominant explanations of firm internationalization. The model's focus on internationalization as a firm's gradual and incremental process of increasing international involvement has attracted much debate, with one criticism being that it is unclear in explaining how the internationalization process first originates within a firm. In this paper, the Uppsala model is extended through the incorporation of a pre-internationalization phase to explore the antecedents of firm internationalization. Adopting the Uppsala model's theoretical underpinnings, this paper develops and operationalizes a pre-internationalization phase decision heuristic in the form of an ‘export readiness index'. Four constructs are proposed that drive and inhibit export commencement decision-making during a firm's preinternationalization phase: export stimuli, attitudinal/psychological commitment, resources and lateral rigidity. Through a survey of Australian exporting and non-exporting small-medium sized enterprises (SMEs), the Export Readiness Index (ERI) is developed through factor analysis and tested using logistic regression. Results of the study and their potential implications are discussed.
Q-Index Code EX
Q-Index Status Provisional Code
Institutional Status UQ

Document type: Conference Paper
Collection: UQ Business School Publications
 
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Created: Mon, 06 Aug 2012, 14:13:01 EST by Karen Morgan on behalf of UQ Business School