French nature-based tourist potentials to Norway: Who are they?

Tkaczynski, Aaron and Prebensen, Nina K. (2012) French nature-based tourist potentials to Norway: Who are they?. Tourism Analysis, 17 2: 181-193. doi:10.3727/108354212X13388995267869

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Author Tkaczynski, Aaron
Prebensen, Nina K.
Title French nature-based tourist potentials to Norway: Who are they?
Journal name Tourism Analysis   Check publisher's open access policy
ISSN 1083-5423
1943-3999
Publication date 2012-07-06
Sub-type Article (original research)
DOI 10.3727/108354212X13388995267869
Volume 17
Issue 2
Start page 181
End page 193
Total pages 13
Place of publication Putnam Valley, NY, United States
Publisher Cognizant Communication
Collection year 2013
Language eng
Abstract Nature-based tourism is perceived as a substantial and growing market for many countries such as Australia, New Zealand, and Norway. However, despite detailed research into the analysis of motivations and activity preferences of tourists after a tourist experience, little research has been conducted into identifying potential nature-based tourists' destination choice prior to visitation. Knowledge of these previsitation perceptions of a country's nature-based tourism offerings as perceived by these possible tourists is important for market segmentation and targeting purposes and subsequent marketing campaigns. The present study outlines a sequential procedure to reveal nature-based tourism potentials to norway followed by an online questionnaire of French residence. A two-step cluster analysis is run to segment tourists by their prechoice motivational preferences (psychographics), number of activities sought (behavioral), age, education, employment, gender, household income, household size, marital status (demographic), and region (geographic). A total of 2,010 French residents who exhibit an interest in nature-based vacations and visiting Norway are segmented into three valid groups according to their variations. It is concluded that these segments differ based on the 10 identified variables. As a result of the findings, recommendations are made including utilizing all four segmentation bases to target the three segments. Future research opportunities are also outlined.
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Faculty of Business, Economics and Law -- Publications
Official 2013 Collection
UQ Business School Publications
 
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Created: Thu, 19 Jul 2012, 11:53:21 EST by Dr Aaron Tkaczynski on behalf of School of Tourism