Residents’ attitudes toward the 2010 World Expo in Shanghai prior to and during the event

Ye, Xinliang, Scott, Noel, Ding, Peiyi and Huang, Peiyi (2012) Residents’ attitudes toward the 2010 World Expo in Shanghai prior to and during the event. Journal of Sustainable Tourism, 20 8: 1087-1105. doi:10.1080/09669582.2012.673620

Author Ye, Xinliang
Scott, Noel
Ding, Peiyi
Huang, Peiyi
Title Residents’ attitudes toward the 2010 World Expo in Shanghai prior to and during the event
Journal name Journal of Sustainable Tourism   Check publisher's open access policy
ISSN 0966-9582
Publication date 2012
Sub-type Article (original research)
DOI 10.1080/09669582.2012.673620
Volume 20
Issue 8
Start page 1087
End page 1105
Total pages 19
Place of publication Abingdon, Oxon, United Kingdom
Publisher Routledge
Collection year 2013
Language eng
Abstract This paper examines residents’ attitudes to a major non-sport-related mega event, the 2010 Shanghai Expo. Resident attitudes research can ascertain how best to accommodate host community views, a key issue in developing sustainable tourism strategies. The paper breaks new ground by examining attitudes both before and during the event, revealing considerable fluidity in attitudes, and it examines residents’ attitudes in China, reflecting the importance of non-western cultural and political systems on attitude development. The paper contributes to longitudinal research, an area where little research is available. Two studies were conducted before and during the 2010 Shanghai World Expo using the same survey instrument. It is based on a representative sample of residents of Shanghai who were asked about their attitudes to Expo 2010. Results indicate that residents on the whole strongly supported (77.9%) or supported (12.7%) the event with all the average scores of the attitude items higher than 5 (on a 1–7 scale). Some negative impacts were identified such as increased prices, traffic problems, crowding and congestion. Residents were classified into three groups in the pre-event survey (whole embracer, ambivalent embracer and neutralist), according to their level of support, and two groups for the survey during the event.
Keyword Resident attitudes
Tourism impact
2010 Shanghai World Expo
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2013 Collection
UQ Business School Publications
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Citation counts: TR Web of Science Citation Count  Cited 3 times in Thomson Reuters Web of Science Article | Citations
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Created: Sun, 01 Jul 2012, 11:57:36 EST by Mr Noel Scott on behalf of School of Tourism