Exploring Chinese outbound tourism motivation using means–end chains: a conceptual model

Jiang, Shan, Scott, Noel, Ding, Peiyi and Zou, Tony Tongqian (2012) Exploring Chinese outbound tourism motivation using means–end chains: a conceptual model. Journal of China Tourism Research, 8 4: 359-372. doi:10.1080/19388160.2012.729425


Author Jiang, Shan
Scott, Noel
Ding, Peiyi
Zou, Tony Tongqian
Title Exploring Chinese outbound tourism motivation using means–end chains: a conceptual model
Journal name Journal of China Tourism Research   Check publisher's open access policy
ISSN 1938-8160
1938-8179
Publication date 2012-11
Sub-type Article (original research)
DOI 10.1080/19388160.2012.729425
Volume 8
Issue 4
Start page 359
End page 372
Total pages 14
Place of publication Philadelphia, PA, United States
Publisher Routledge
Collection year 2013
Language eng
Abstract Over the last decade, the Chinese outbound tourism market has experienced rapid development, and understanding the tourism motivations of this growth market is critical to understanding their decision-making processes and tourism behaviors. By reviewing the literature on tourism motivations and analyzing the limitations in this research area, this theoretical article develops a conceptual model based on means–end chain (MEC) theory to study the tourism motivations of Chinese outbound tourists and discusses the associated laddering technique required by the MEC theory. It is argued that exploring tourism motivation with the MEC theory will make both theoretical and methodological contributions to tourism motivation research, as well as provide more meaningful information for understanding Chinese outbound tourists.
Keyword Chinese outbound market
Tourism motivation
Means–end chain (MEC) theory
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ
Additional Notes Special Issue: Chinese Consumer Behaviors and Psychology in Tourism Settings

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2013 Collection
UQ Business School Publications
 
Versions
Version Filter Type
Citation counts: Scopus Citation Count Cited 5 times in Scopus Article | Citations
Google Scholar Search Google Scholar
Created: Fri, 29 Jun 2012, 13:43:09 EST by Jane Malady on behalf of School of Tourism