Economics and marketing

Tisdell, Clem (2012). Economics and marketing. In John S. Lucas and Paul C. Southgate (Ed.), Aquaculture: Farming aquatic animals and plants 2nd ed. (pp. 252-267) Chichester, U. K.: Blackwell Publishing.

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Name Description MIMEType Size Downloads
Author Tisdell, Clem
Title of chapter Economics and marketing
Title of book Aquaculture: Farming aquatic animals and plants
Place of Publication Chichester, U. K.
Publisher Blackwell Publishing
Publication Year 2012
Sub-type Chapter in textbook
Edition 2nd
ISBN 9781405188586
1405188588
Editor John S. Lucas
Paul C. Southgate
Chapter number 12
Start page 252
End page 267
Total pages 16
Total chapters 26
Collection year 2013
Language eng
Abstract/Summary Economics plays an important role in the survival and development of aquaculture. Technical ability is a precondition for the aquaculture of a given species, but this will fail to develop and survive (in any meaningful sense) if it is commercially uneconomic. Economic failure of an aquaculture project may stem from production, technical or cost problems, or from marketing problems (Fig. 2.1). Therefore, those who want to have a commercially successful aquaculture enterprise must pay considerable attention to economics, including marketing issues. Furthermore, aquaculture's economic value often needs to be assessed taking into account its social or community-wide impacts. [extract]
Q-Index Code BX
Q-Index Status Confirmed Code
Institutional Status UQ
Additional Notes First edition, 2003

Document type: Book Chapter
Collections: Non HERDC
School of Economics Publications
 
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Created: Thu, 28 Jun 2012, 14:58:25 EST by Emeritus Professor Clement Tisdell on behalf of School of Economics