Responsible property investment and green marketing

Ka Yi Wong (2011). Responsible property investment and green marketing Honours Thesis, UQ Business School, The University of Queensland.

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Ka_Yi_Wong_BBusMan_Hons_Thesis.pdf Honours Thesis application/pdf 471.30KB 6
Author Ka Yi Wong
Thesis Title Responsible property investment and green marketing
School, Centre or Institute UQ Business School
Institution The University of Queensland
Publication date 2011-09-27
Thesis type Honours Thesis
Supervisor Dr Clive Warren
Total pages 102
Language eng
Subjects 1503 Business and Management
Abstract/Summary The role of the built environment in the sustainability agenda has increased strongly during the past decade, this has seen a growing number of Australian Real Estate Investment Trusts (REITs) integrate sustainability into their business platform at all levels of their commercial property activities in Australia (Newell 2008). In particular, A-REITs are involved in incorporating green investment strategies in their management and development of assets. Studies have recognized the business case for green buildings, however there has been little or no research that has investigated its influence on the financial performance of A-REITs. Thus, this study is to explore how the business case for green investment strategy has affected the way A-REITs manage their funds and communicate their green credentials, and in turn whether a business case for green strategy is well-founded. An interpretive case study was utilized to analyse two A-REITs listed on the Australian Securities Exchange (ASX) to explore the issues involved. This thesis extends the literature on green strategies and valuation in green buildings by providing valuable insights into the link between environmental marketing and implementation, and its influence on the financial performance of A-REITs. The importance of both ‘green’ implementation and marketing in affecting the financial performance of REITs was recognized. It was established from this study that the direct economic benefits of green building include premium values and rents, reductions in operating costs, leading to higher returns on investment. When combined with indirect benefits such as reputational equity and favourable recognition from environmental disclosure, green investment strategy clearly delivers an enhanced financial benefit.

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Created: Thu, 28 Jun 2012, 14:13:20 EST by Karen Morgan on behalf of UQ Business School