The coproduction of "sustainability": negotiated practices and the Prius

Ozaki, Ritsuko, Shaw, Isabel and Dodgson, Mark (2013) The coproduction of "sustainability": negotiated practices and the Prius. Science, Technology and Human Values, 38 4: 518-541. doi:10.1177/0162243912441029

Author Ozaki, Ritsuko
Shaw, Isabel
Dodgson, Mark
Title The coproduction of "sustainability": negotiated practices and the Prius
Journal name Science, Technology and Human Values   Check publisher's open access policy
ISSN 0162-2439
Publication date 2013-07
Year available 2012
Sub-type Article (original research)
DOI 10.1177/0162243912441029
Volume 38
Issue 4
Start page 518
End page 541
Total pages 24
Place of publication Thousand Oaks, CA, United States
Publisher Sage Publications
Collection year 2013
Language eng
Formatted abstract
Much of the debate on sustainability is predicated on the belief that environmental demands lead to the production of sustainable technologies that induce environmental benefits. This fails to account for the influential ways technologies are used in practice, and the interactions between users and technologies that shape their environmental effects. This article uses the example of how cars and their drivers together accomplish the practice of driving through their interactions with each other, and explores the implications this has for generating environmental outcomes. We draw on a body of literature that argues how together, users and technologies participate in carrying out practices that actively shape outcomes, and we show how and why this applies to sustainability. The article presents the case of the Toyota Prius, analyzing Toyota’s intent in designing a sustainable car and contrasting it with the perspectives of thirty-eight of its drivers. We find that the possibility for fuel and carbon reduction is coproduced and is a result of complex interactions between technology, drivers, and driving practice.
Keyword Interaction
Q-Index Code C1
Q-Index Status Confirmed Code
Institutional Status UQ
Additional Notes Published online before print June 21, 2012

Document type: Journal Article
Sub-type: Article (original research)
Collections: Official 2013 Collection
UQ Business School Publications
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Citation counts: TR Web of Science Citation Count  Cited 3 times in Thomson Reuters Web of Science Article | Citations
Scopus Citation Count Cited 4 times in Scopus Article | Citations
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Created: Tue, 26 Jun 2012, 11:40:09 EST by Karen Morgan on behalf of UQ Business School